The use of virtual reality for event entertainment is a growing trend and it’s no wonder why. Statistics show that by the end of 2018, there will be over 170 million virtual reality users worldwide. With prices for this entertainment becoming more affordable, now is a great time to start engaging your event audiences by creating a unique brand experience.
THE WHY
Virtual reality technology immerses your audience in your brand’s world, all within a small space. No need for large presentation screens or lots of materials to pack. With limited equipment, this technology provides more impact than a flyer or brochure. Consider these survey results regarding consumer awareness and interaction with virtual reality:
• 92% of survey respondents in 2017 were familiar with the term “virtual reality.”
• 35% of respondents rated their experience with a virtual reality headset as “very exciting.”
As the virtual reality trend continues to grow, so will the statistics as more audiences engage with the technology at events.
THE HOW
You don’t have to be a multi-million corporation to incorporate virtual reality at your events. Just remember the key ingredient to Virtual Reality success is focusing on the user experience. Here are a couple of tips Amusement Masters shares with clients for getting started:
• Keep the Virtual Reality experience short at 2 minutes or less.
• Make the experience easy to do with simple controls. 
From playing games to experiencing destinations, virtual reality is changing the way audiences participate in events. As the technology continues to evolve, more opportunities will become available for brands to develop unique experiences. Virtual reality is fun, exciting, and an available marketing tool no matter the size of your company. If you’re ready to jump into using virtual reality to engage your audiences, contact us. With the latest in virtual reality equipment, Amusement Masters’ professional staff stands ready to help you get started!